All Branding Co-Creation Communication research Ethnography Focus groups heart.facts emotion research In-depth interviews Media research Online survey Packaging & Design Pricing Qualitative Quantitative Segmentation UX TV commercial – gorilla felled by a dress Implicit Quick Dive® heart.facts emotion research – closer to the unconscious than any other method Depth psychology: we welcome contradictions Design Thinking: Never fall in love with your first idea Not everything looks good: optimal packaging design Fish – the alien on our plate The power of small data Tool: Brand TAT It’s a kids‘ world Tool: The Lion’s Cage Psyche over tongue: indications of quality in coffee A ‘rigorous’ segmentation Old wine in new people The story told by posters From eye tracking to mind tracking Caught up in cable clutter Kids just wanna have fun On an equal footing with demigods Men and women in traffic Nice range – good job! The jackpot on the pack Progressing from tradition: how a brand reinvents itself Chinese-German co-operation – big time The cloud from the inside Vanity fair Bringing together what belongs together Augmented reality: discovering Boston with the ‘third eye’. Research beacons for innovations at floor level The tariff of the future
