Men and women in traffic
to explore gender differences when it comes to sharing means of transport
A provider of 'shared transport services' asked september to find out whether the genders differed in their acceptance and usage of the company's international sharing offerings.
In single-sex focus groups and in-depths across various countries, we discovered that while sharing is of equal importance to younger men and women, each gender experiences completely different barriers to the concept.
We showed that ancient and supposedly long-forgotten gender differences play a major role in the usage of the latest sharing services. september provided insights that helped the client improve their communication by focusing on aspects such as cleanliness and insurance protection.