The tariff of the future
to design innovative communication tariffs
Our communications client required insights to design alternative communication tariffs for the future. Tariff-based research is challenging enough, but tariffs for the future call for a special approach.
The multi-stage, funnel-shaped process leads us from co-creation workshops (‘n-tables’) with extremely progressive ‘objective’ groups, to workshops involving our clients, right down to in-depth interviews in which the tariff ideas developed during the process as a whole are finally evaluated among broader groups of customers.
september has come up with a mental framework that reveals the drivers and barriers likely to influence how a communication tariff will be chosen in future. The recommended tariffs are in the process of being drafted.