Augmented reality: discovering Boston with the ‘third eye’.


to evaluate an innovative map app with augmented reality features


The beta version of an innovative map app (which projects local destinations such as restaurants and tourist attractions onto the device’s camera screen) needed testing for usability and attractiveness prior to the international launch in Boston.


The respondents were asked to spontaneously find destinations in the city.  Their handling of the app was captured on a smartphone screen recording and via another external camera. The respondents commented on their impressions during the ‘walks’.


september set navigational tasks to reveal areas where the app did and didn’t fulfil its purpose. By transposing the two perspectives (screen recording and external camera), it was also possible to generate valuable insights into usability.