Bringing together what belongs together
to generate insights into how to fuse two staff recruitment brands under the umbrella of the market leader.
Integrating newly acquired companies into the master brand is a tricky business, especially since it involves the merging of learned corporate cultures. This assignment called for a sensitive and discreet approach.
The september team conducted in-depth interviews among six stakeholder groups in all (staff, candidates and clients) to forecast how the planned fusion would pan out and to predict possible conflicts.
With the help of september, it was possible to identify potential conflicts and challenges in each group. The merger went smoothly thanks to our concrete recommendations for the overarching ‘narrative’ of the amalgamation and at the banding level. september continues to oversee the process.