Research beacons for innovations at floor level


to identify ‘beacon’ concepts for household cleaning of the future


In ethnographic home visits lasting several hours, participants were asked to show us how they cleaned their home.  In the subsequent joint workshops with the client, we gradually drafted overarching future concepts based on the driving factors that will still crucially affect household cleaning in tomorrow’s world.


A manufacturer of household appliances asked september to develop guiding concepts for a uniform vision of product development in the years to come.


september enabled the client to get a handle on the psychological difference between the various cleaning typologies, as well as the factual and emotional reasons that drive customers to choose their products. During the joint workshops together with an impromptu illustrator, we were able to draw up a guiding concept for each typology as the basis for innovations to come.