Kids just wanna have fun


to understand the children's worlds of today for the launch of a new hot chocolate drink


A renowned soft drinks manufacturer commissioned september with research into the expectations that parents and children place in typical kids' products. These insights were to ensure a packaging design capable of attracting maximum attention.


In-home interviews in which children's rooms were viewed, followed by product tasting with mothers and children aged 6 to 10 years.


Specific definition of an attractive children's world within the context of packaging and product architecture, which gets both mothers and kids on board and can assert itself at the POS.