Kids just wanna have fun
Objective
to understand the children's worlds of today for the launch of a new hot chocolate drink
Why
A renowned soft drinks manufacturer commissioned september with research into the expectations that parents and children place in typical kids' products. These insights were to ensure a packaging design capable of attracting maximum attention.
How
In-home interviews in which children's rooms were viewed, followed by product tasting with mothers and children aged 6 to 10 years.
What
Specific definition of an attractive children's world within the context of packaging and product architecture, which gets both mothers and kids on board and can assert itself at the POS.