TV commercial – gorilla felled by a dress Objective to analyse the advertising effect of a TV commercial and provide recommendations for the creative process. Why A commercial being run by a mail-order fashion retailer had come under fire in consumer surveys for its clichéd image of women. A thorough check of the commercial was […]
Ziel: die unsichtbaren emotionalen Reaktionen auf Marken und Werbemittel präzise messen; Unternehmen und Agenturen praktisch verwertbare Resultate liefern.Why: Alle unsere Entscheidungen werden durch schnelle, unbewusste Emotionen beeinflusst und vorbereitet. Marken, Werbemittel und Verpackungen sind also nur dann erfolgreich, wenn sie beim Konsumenten positive emotionale Wirkung erzielen. Mit der heart.facts Emotionsforschung ist es möglich, diese Effekte […]
Ziel: die unsichtbaren emotionalen Reaktionen auf Marken und Werbemittel präzise messen; Unternehmen und Agenturen praktisch verwertbare Resultate liefern.Why: Alle unsere Entscheidungen werden durch schnelle, unbewusste Emotionen beeinflusst und vorbereitet. Marken, Werbemittel und Verpackungen sind also nur dann erfolgreich, wenn sie beim Konsumenten positive emotionale Wirkung erzielen. Mit der heart.facts Emotionsforschung ist es möglich, diese Effekte […]
Depth psychology: we welcome contradictions Objective We want to drill down to the simple truths deep within people’s psyche, as these help us to explain consumer’s outward behaviour. Why Our behaviour is the result of an inner dialogue between our instinctive core, ‘Me’ and our outer, socialised shell ‘I’. The two entities ‘Me’ and ‘I’ […]
Design Thinking: Never fall in love with your first idea Objective to develop and market a new foodstuff using the Design Thinking method Why Our client was planning the immediate launch of a protein drink for women, for which all parameters were open. september was given the task of identifying relevant target group needs and […]
Not everything looks good: optimal packaging design Objective to evaluate the impact of a new packaging design based on objective emotional indicators. Why september was tasked with testing a novel dessert cup. The client wasn’t just interested in usability but also in the influence of the pack on the emotional appeal of their long-standing traditional […]
Fish – the alien on our plate Objective to come up with new stories for the positioning and product development of fish dishes. Why A supplier of food products wanted to gain a better understanding of how consumers approach and perceive fish as an everyday food, with a view to boosting the attractiveness of its […]
The power of small data Why The things that people say in a survey or the way they behave in a test studio often don’t equate to how they really think and behave. It takes a deeper dive into the consumer’s world to know what really makes them tick. What Our clients receive insights into […]
Tool: Brand TAT Why Customary projective brand evaluations try to project brand attributes onto people, lifeworlds, or even animals. However, if the report only offers up descriptive personality traits such as “Brand X is 30 years old, a manager, someone who enjoys holidaying on Hawaii”, then the projective technique quickly becomes reduced to a decorative […]
It’s a kids‘ world Objective to generate insights into the best way for children’s and family brands to address their target group on TV. How We use a variety of methods to identify the daily conflicts lurking behind the façades of a supposedly intact family world. The ‘FBI’ method involves parallel interviewing of mother and […]