Ziel: die unsichtbaren emotionalen Reaktionen auf Marken und Werbemittel präzise messen; Unternehmen und Agenturen praktisch verwertbare Resultate liefern.Why: Alle unsere Entscheidungen werden durch schnelle, unbewusste Emotionen beeinflusst und vorbereitet. Marken, Werbemittel und Verpackungen sind also nur dann erfolgreich, wenn sie beim Konsumenten positive emotionale Wirkung erzielen. Mit der heart.facts Emotionsforschung ist es möglich, diese Effekte […]
Ziel: die unsichtbaren emotionalen Reaktionen auf Marken und Werbemittel präzise messen; Unternehmen und Agenturen praktisch verwertbare Resultate liefern.Why: Alle unsere Entscheidungen werden durch schnelle, unbewusste Emotionen beeinflusst und vorbereitet. Marken, Werbemittel und Verpackungen sind also nur dann erfolgreich, wenn sie beim Konsumenten positive emotionale Wirkung erzielen. Mit der heart.facts Emotionsforschung ist es möglich, diese Effekte […]
Not everything looks good: optimal packaging design Objective to evaluate the impact of a new packaging design based on objective emotional indicators. Why september was tasked with testing a novel dessert cup. The client wasn’t just interested in usability but also in the influence of the pack on the emotional appeal of their long-standing traditional […]
Tool: The Lion’s Cage Objective to see one’s own brand through the eyes of its customers. Why The target group is the best source for pinpointing the crucial USP and discovering which RTBs really do win people over. But how can we get consumers to slip into the role of marketing professionals? The best way […]
Psyche over tongue: indications of quality in coffee Objective to identify factors that driver the perception of quality in coffee How Over 20 possible ‘quality triggers’ were generated in a multi-stage process involving in-depths and focus groups with end customers and trendsetters (online food bloggers): from the origin of the bean, to roasting and packaging, […]
Old wine in new people Objective to find insights into how to whet the appetite of younger consumers for wine. How In a multi-stage process comprised of focus groups, accompanied shopping trips, and tests of visuals and packaging, we analysed how the target group perceives the world of wine, and identified existing obstacles as well […]
Kids just wanna have fun Objective to understand the children’s worlds of today for the launch of a new hot chocolate drink Why A renowned soft drinks manufacturer commissioned september with research into the expectations that parents and children place in typical kids’ products. These insights were to ensure a packaging design capable of attracting […]
The jackpot on the pack Objective to generate new ideas for competitions, pack coupons and interactive campaigns for younger people. Why A quantitative preliminary study by september revealed that younger target groups favour palpable financial benefits such as discounts and give-aways when it comes to on-pack promotions. They’re far less receptive to the more ‘game-like’ […]
Progressing from tradition: how a brand reinvents itself Objective to reposition and rebrand an established confectionery manufacturer, and carry out a packaging design test. Why Our client’s confectionery brand has been in existence since the beginning of the 20th century. At the start of our joint project, the brand was starting to show signs of […]