heart.facts emotion research – closer to the unconscious than any other method

Ziel: die unsichtbaren emotionalen Reaktionen auf Marken und Werbemittel präzise messen; Unternehmen und Agenturen praktisch verwertbare Resultate liefern.Why: Alle unsere Entscheidungen werden durch schnelle, unbewusste Emotionen beeinflusst und vorbereitet. Marken, Werbemittel und Verpackungen sind also nur dann erfolgreich, wenn sie beim Konsumenten positive emotionale Wirkung erzielen. Mit der heart.facts Emotionsforschung ist es möglich, diese Effekte […]

Design Thinking: Never fall in love with your first idea

Design Thinking: Never fall in love with your first idea Objective to develop and market a new foodstuff using the Design Thinking method Why Our client was planning the immediate launch of a protein drink for women, for which all parameters were open. september was given the task of identifying relevant target group needs and […]

Not everything looks good: optimal packaging design

Not everything looks good: optimal packaging design Objective to evaluate the impact of a new packaging design based on objective emotional indicators. Why september was tasked with testing a novel dessert cup. The client wasn’t just interested in usability but also in the influence of the pack on the emotional appeal of their long-standing traditional […]

It’s a kids‘ world

It’s a kids‘ world Objective to generate insights into the best way for children’s and family brands to address their target group on TV. How We use a variety of methods to identify the daily conflicts lurking behind the façades of a supposedly intact family world. The ‘FBI’ method involves parallel interviewing of mother and […]

Tool: The Lion’s Cage

Tool: The Lion’s Cage Objective to see one’s own brand through the eyes of its customers. Why The target group is the best source for pinpointing the crucial USP and discovering which RTBs really do win people over. But how can we get consumers to slip into the role of marketing professionals? The best way […]

Psyche over tongue: indications of quality in coffee

Psyche over tongue: indications of quality in coffee Objective to identify factors that driver the perception of quality in coffee How Over 20 possible ‘quality triggers’ were generated in a multi-stage process involving in-depths and focus groups with end customers and trendsetters (online food bloggers): from the origin of the bean, to roasting and packaging, […]

Old wine in new people

Old wine in new people Objective to find insights into how to whet the appetite of younger consumers for wine. How In a multi-stage process comprised of focus groups, accompanied shopping trips, and tests of visuals and packaging, we analysed how the target group perceives the world of wine, and identified existing obstacles as well […]

Kids just wanna have fun

Kids just wanna have fun Objective to understand the children’s worlds of today for the launch of a new hot chocolate drink Why A renowned soft drinks manufacturer commissioned september with research into the expectations that parents and children place in typical kids’ products. These insights were to ensure a packaging design capable of attracting […]

Progressing from tradition: how a brand reinvents itself

Progressing from tradition: how a brand reinvents itself Objective to reposition and rebrand an established confectionery manufacturer, and carry out a packaging design test. Why Our client’s confectionery brand has been in existence since the beginning of the 20th century. At the start of  our joint project, the brand was starting to show signs of […]

Bringing together what belongs together

Bringing together what belongs together Objective to generate insights into how to fuse two staff recruitment brands under the umbrella of the market leader. Why Integrating newly acquired companies into the master brand  is a tricky business, especially since it involves the merging of learned corporate cultures. This assignment called for a sensitive and discreet […]