TV commercial – gorilla felled by a dress Objective to analyse the advertising effect of a TV commercial and provide recommendations for the creative process. Why A commercial being run by a mail-order fashion retailer had come under fire in consumer surveys for its clichéd image of women. A thorough check of the commercial was […]
Ziel: die unsichtbaren emotionalen Reaktionen auf Marken und Werbemittel präzise messen; Unternehmen und Agenturen praktisch verwertbare Resultate liefern.Why: Alle unsere Entscheidungen werden durch schnelle, unbewusste Emotionen beeinflusst und vorbereitet. Marken, Werbemittel und Verpackungen sind also nur dann erfolgreich, wenn sie beim Konsumenten positive emotionale Wirkung erzielen. Mit der heart.facts Emotionsforschung ist es möglich, diese Effekte […]
Ziel: die unsichtbaren emotionalen Reaktionen auf Marken und Werbemittel präzise messen; Unternehmen und Agenturen praktisch verwertbare Resultate liefern.Why: Alle unsere Entscheidungen werden durch schnelle, unbewusste Emotionen beeinflusst und vorbereitet. Marken, Werbemittel und Verpackungen sind also nur dann erfolgreich, wenn sie beim Konsumenten positive emotionale Wirkung erzielen. Mit der heart.facts Emotionsforschung ist es möglich, diese Effekte […]
Not everything looks good: optimal packaging design Objective to evaluate the impact of a new packaging design based on objective emotional indicators. Why september was tasked with testing a novel dessert cup. The client wasn’t just interested in usability but also in the influence of the pack on the emotional appeal of their long-standing traditional […]
Tool: Brand TAT Why Customary projective brand evaluations try to project brand attributes onto people, lifeworlds, or even animals. However, if the report only offers up descriptive personality traits such as “Brand X is 30 years old, a manager, someone who enjoys holidaying on Hawaii”, then the projective technique quickly becomes reduced to a decorative […]
Psyche over tongue: indications of quality in coffee Objective to identify factors that driver the perception of quality in coffee How Over 20 possible ‘quality triggers’ were generated in a multi-stage process involving in-depths and focus groups with end customers and trendsetters (online food bloggers): from the origin of the bean, to roasting and packaging, […]
The story told by posters Objective to find objective evidence of the advertising impact of a poster and evaluate design variants. How heart.facts emotion measurement was used to gauge the unconscious emotional reactions of respondents in three phases of perception: spontaneous/short/long. In the course of subsequent in-depth interviews we then went on to examine the […]