Fish – the alien on our plate Objective to come up with new stories for the positioning and product development of fish dishes. Why A supplier of food products wanted to gain a better understanding of how consumers approach and perceive fish as an everyday food, with a view to boosting the attractiveness of its […]
The power of small data Why The things that people say in a survey or the way they behave in a test studio often don’t equate to how they really think and behave. It takes a deeper dive into the consumer’s world to know what really makes them tick. What Our clients receive insights into […]
The cloud from the inside Objective to find insights that facilitate and promote the marketing of cloud offerings to small and medium-sized businesses. Why Surveys on the barriers to and drivers of using the cloud in small and medium-sized businesses always lead to the same abstract answers, mostly focusing on security or costs. What our […]
Research beacons for innovations at floor level Objective to identify ‘beacon’ concepts for household cleaning of the future How In ethnographic home visits lasting several hours, participants were asked to show us how they cleaned their home. In the subsequent joint workshops with the client, we gradually drafted overarching future concepts based on the driving […]