Tool: The Lion’s Cage Objective to see one’s own brand through the eyes of its customers. Why The target group is the best source for pinpointing the crucial USP and discovering which RTBs really do win people over. But how can we get consumers to slip into the role of marketing professionals? The best way […]
The jackpot on the pack Objective to generate new ideas for competitions, pack coupons and interactive campaigns for younger people. Why A quantitative preliminary study by september revealed that younger target groups favour palpable financial benefits such as discounts and give-aways when it comes to on-pack promotions. They’re far less receptive to the more ‘game-like’ […]
The tariff of the future Objective to design innovative communication tariffs Why Our communications client required insights to design alternative communication tariffs for the future. Tariff-based research is challenging enough, but tariffs for the future call for a special approach. How The multi-stage, funnel-shaped process leads us from co-creation workshops (‘n-tables’) with extremely progressive ‘objective’ […]