Kids just wanna have fun

Objective

to understand the children's worlds of today for the launch of a new hot chocolate drink

Why

A renowned soft drinks manufacturer commissioned september with research into the expectations that parents and children place in typical kids' products. These insights were to ensure a packaging design capable of attracting maximum attention.

How

In-home interviews in which children's rooms were viewed, followed by product tasting with mothers and children aged 6 to 10 years.

What

Specific definition of an attractive children's world within the context of packaging and product architecture, which gets both mothers and kids on board and can assert itself at the POS.