UX | september https://www.september-online.de Strategie & Forschung Wed, 30 Aug 2017 07:34:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 https://www.september-online.de/wp-content/uploads/2016/09/cropped-ICON-1-32x32.png UX | september https://www.september-online.de 32 32 Implicit Quick Dive® http://september-online.de/en/implicit-quick-dive Fri, 18 Aug 2017 08:59:22 +0000 http://www.september-online.de/?post_type=project&p=3872

Ziel: die unsichtbaren emotionalen Reaktionen auf Marken und Werbemittel präzise messen; Unternehmen und Agenturen praktisch verwertbare Resultate liefern.

Why: Alle unsere Entscheidungen werden durch schnelle, unbewusste Emotionen beeinflusst und vorbereitet. Marken, Werbemittel und Verpackungen sind also nur dann erfolgreich, wenn sie beim Konsumenten positive emotionale Wirkung erzielen. Mit der heart.facts Emotionsforschung ist es möglich, diese Effekte objektiv und detailliert zu messen.

How: Die neue heart.facts Methode schlägt eine Brücke zwischen apparativen und explorativen Ansätzen. Dabei messen wir parallel bis zu 20 verschiedene psychophysiologische Reaktionen, die wir anhand von sieben trennscharfen emotionalen KPI detailliert nachweisen: Vertrauen, Sympathie, Attraktion, Nähe, Relevanz, Skepsis und Stress.

What: Unsere Kunden erhalten verlässliche Kennzahlen, die das emotionale Profil ihrer Marke und die emotionale Performance ihrer Werbemittel nachweisen. Die Methode ist für alle Kanäle geeignet und erlaubt es, die emotionale Leistung von z.B. Anzeigen, Plakaten, TV-Spots und Bannern zu vergleichen. Auch Konzepte, Texte, Mockups, Storyboards und Animatics können getestet werden.

psyphysdatenstoeme

Therapist smiling at her patient

]]> From eye tracking to mind tracking https://www.september-online.de/en/project/from-eye-tracking-to-mind-tracking/ Mon, 06 Mar 2017 16:07:41 +0000 http://www.september-online.de/?post_type=project&p=2885

From eye tracking to mind tracking

Objective

to test and optimise the use of a website on different end devices

Why

A company in the food industry wanted to try different approaches to usability research. After all, it isn't just a user's outward behaviour that indicates what they think about using the website; their inner disposition is also very revealing. For this reason, september was asked to conduct a UX study.

How

After monitoring the user experience on different screens and having recorded perceptual pathways with the help of eye-tracking glasses, the user's emotions were measured, before conducting in-depths to find pointers for optimising use of the website on mobile devices (smartphone, tablet) and on the 'big screen'.

What

 The study revealed which information and elements work well on which screens, i.e. which elements don't just get seen but also generate an emotional impact. This resulted in a redesign of the website and screen adaptations.

]]> Caught up in cable clutter https://www.september-online.de/en/project/caught-up-in-cable-clutter/ Mon, 06 Mar 2017 16:07:12 +0000 http://www.september-online.de/?post_type=project&p=2883

Caught up in cable clutter

Objective

to develop a simple and intuitive set of instructions for installing a router

Why

People find instruction manuals disconcerting. The directions lead them into a world of complexity, which is the last place they want to be. The customer focus is on using a product, not on how to set it up. september was approached by a telecommunications provider to provide insights and layout recommendations to help develop an intuitive set of instructions for installing a router.

How

We installed a living room wall in our studio, complete with the usual tangle of cables and wires. Using participatory observation followed by in-depth interviews, september identified the typical problems linked to installation, and how best to resolve them.

What

Based on the analyses from september, our client was able to develop realistic visualisations along with motivating signals and codes to reduce the complexity, facilitate understanding and make the customer feel supported in the event of problems.

]]> Augmented reality: discovering Boston with the ‘third eye’. https://www.september-online.de/en/project/augmented-reality-the-third-eye/ Mon, 06 Mar 2017 16:02:34 +0000 http://www.september-online.de/?post_type=project&p=2860

Augmented reality: discovering Boston with the ‘third eye’.

Objective

to evaluate an innovative map app with augmented reality features

Why

The beta version of an innovative map app (which projects local destinations such as restaurants and tourist attractions onto the device’s camera screen) needed testing for usability and attractiveness prior to the international launch in Boston.

How

The respondents were asked to spontaneously find destinations in the city.  Their handling of the app was captured on a smartphone screen recording and via another external camera. The respondents commented on their impressions during the ‘walks’.

What

september set navigational tasks to reveal areas where the app did and didn’t fulfil its purpose. By transposing the two perspectives (screen recording and external camera), it was also possible to generate valuable insights into usability.

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