New possibilities.

september offers integrative procedures that look at the social media and people’s use of the internet as part of everyday media practice.

One Story: the tool for holistic decision analyses via various channels, both on and offline. This involves the tracking of internet behaviour on mobile devices.

Leader & Follower: identification of customers who are particularly involved with brands and categories and who will potentially post recommendations in social or owned media. These leaders can be invited to participate in co-creation exercises or deeper analysis offline.

Nuggets: social media analysis that goes beyond mere opinion gathering. Conflicts and potentials in connection with brands and products are identified. ‘Nuggets ‘can supplement qualitative interviews or group discussions.