Selected qualitative methods
Ideation & trend research
Shopper Insights
- Trend’s Eye: for future developments affecting your brand
- Insight Inside: (video-aided) ethnography with tangible results – client attendance welcome!
- Concept Feel: multi-sensual concept test and concept lab
Shopper Insights
- Friendship: purchase analysis using video glasses
Communication & brand
User experience & touch points
- Imago: associative card game for groups and in-depths
- Slicing & T-Scope: the tools that examine conscious-unconscious processes underlying the perception of ads, packaging, and TVCs
User experience & touch points
- UX Analytics: for the scenario-based user experience
- 360° Touch: for evaluating all relevant brand measures with a view to optimising the marketing mix