Clients ask us these and similar questions:

• How can we develop innovations that are both relevant and enhancing our brand?

• Are there any blind spots within our range and, if so, how can we fill them?

• Are verbal concepts the right way to simulate the impact of our planned new products on the consumer?

• How does our portfolio influence individual products, and vice versa?

• We want to enhance the social relevance of our brand and have already come up with some ideas. How can we test this kind of thing?

• Our product has been in decline for a while now. What is causing this and what levers can we switch  to reverse the process?

• Our commercial works well, but now we are seeing the first signs of wear-out. What do we need to  take into account to ensure that the new advertising builds on the success of the old? 

september looks forward to hearing from you
by phone or e-mail.